Social and Mobile Engagement Mechanism - engage-reward-shop

A new mechanism illustration through an idea for a freemium mobile and social game.. 

Nothing begins without a name, so let's call it Go-Woo (based on Gòuwù 购物 translated from “shopping”). The corresponding app  for Advertising is titled Wo-Goo which works in tandem with the game.

The Target Segment -  Chinese young and mid aged women

Target Market: Singapore, Hong Kong, China & other techno-commercial places

Alternate Markets: A re-branded game for other markets, like US, Europe, India employing the same concept but targeting different sentiments, culture etc..

Background Philosophy:

• Chinese like to shop. They are especially drawn to shops offering special discounts or offers. They generally wait to buy something until a seasonal sale starts.
• Chinese are drawn to simple, colorful, cute games on iPhone/iPad.
• Urban dwellers are having less access to play with pets and it’s getting more and more expensive to own a pet.
• Current Groupon style offers are less popular in the region, or the people are too busy playing the free games to notice the offers.

Social & Mobile Game Advertising

It has been ages since I wrote, and now that I have more time on hands, I really though of writing some thing about the things I am currently researching on and what I am aspiring to do.

Advertising!!

I have compiled all my thoughts and ideas through this self-published white paper. This compilation is a result of my experience, and exposure in this field and would agree if someone disagrees with one or more of these thoughts. hence, I have published this under Creative Commons Attribution-Non Commercial-ShareAlike 3.0 Unported License. Please request for the editable copy for your comments or changes. If you have a commercial interest, the whitepaper has my contact details or just leave me a comment below.

SOCIAL & MOBILE GAME ADVERTISING

EXECUTIVE SUMMARY

This report provides a high level overview on the current status of the “use of advertisements in social and mobile games”. While games are one of the fastest-growing advertising platforms in digital media today, there are still some components that need standardization. This report identifies these challenges and further discusses the need to address the growing challenge related to effective audience engagement during the heightened level of interaction that the game platform offers.