Social & Mobile Game Advertising
This recent article published has received some interesting comments from people in the advertising world.
I decided to give it a face life in terms of the companies that I am targeting this whitepaper to.
Permanent Publish Link : https://docs.google.com/open?id=0B4c3ZJ3uRj1OTTFXYjl2M0h6YWM
It has been ages since I wrote, and now that I have more time on hands, I really though of writing some thing about the things I am currently researching on and what I am aspiring to do.
Advertising!!
I have compiled all my thoughts and ideas through this self-published white paper. This compilation is a result of my experience, and exposure in this field and would agree if someone disagrees with one or more of these thoughts. hence, I have published this under Creative Commons Attribution-Non Commercial-ShareAlike 3.0 Unported License. Please request for the editable copy for your comments or changes. If you have a commercial interest, the whitepaper has my contact details or just leave me a comment below.
SOCIAL & MOBILE GAME ADVERTISING
EXECUTIVE SUMMARY
This report provides a high level overview on the current status of the “use of advertisements in social and mobile games”. While games are one of the fastest-growing advertising platforms in digital media today, there are still some components that need standardization. This report identifies these challenges and further discusses the need to address the growing challenge related to effective audience engagement during the heightened level of interaction that the game platform offers.
