Sunday, July 16, 2017

Unintended consequences of design thinking

Source: unsplash

It has been a revealing time for designers and may be the start of those times when they are becoming self-critical of their design consequences that has changed the way we live and let live today. 

When the original Apple iPhone was announced by Steve Jobs, he was very specific to say that the size of the iPhone was just the "right size" noting that people don’t want a device “you can’t get your hand around.” However, companies including Apple itself went on to break this rule by many folds and today a 5.5" screen has become a norm - probably a standard at the manufacturing facilities. Probably, why all designs are almost identical today. 


If you are a lady or a gent, it's quite uncomfortable in any pocket (especially in something worn by 90% of the people).  The design made it inconvenient to put it in the pocket, but made is super convenient for getting hooked on to and never letting it go. The circle of getting hooked onto is vicious - Starting the moment it buzzes when it's right in front of you so you can get chatty; makes it convenient to switch on the camera when you spotted something that makes you happy and forget to live the moment.  it's also makes it handy to check that email when you are walking with your loved one. Was this intended or unintended -  the companies aren't the ones complaining.  

Brilliant work designers - you have certainly left something to hold on to in dire straits