A new mechanism illustration through an idea for a freemium mobile and social game..
Nothing begins without a name, so let's call it Go-Woo
(based on Gòuwù 购物 translated from “shopping”). The corresponding app for Advertising is titled Wo-Goo which works in tandem
with the game.
The Target Segment - Chinese young and mid aged women
Target Market:
Singapore, Hong Kong, China & other techno-commercial places
Alternate Markets: A re-branded game for other markets, like US, Europe,
India employing the same concept but targeting different sentiments, culture
etc..
Background Philosophy:
- Chinese like to shop. They are especially drawn to shops offering special discounts or offers. They generally wait to buy something until a seasonal sale starts.
- Chinese are drawn to simple, colorful, cute games on iPhone/iPad.
- Urban dwellers are having less access to play with pets and it’s getting more and more expensive to own a pet.
- Current Groupon style offers are less popular in the region, or the people are too busy playing the free games to notice the offers.
