Acquiring New Users & Monetization in a Mobile & Social Game

There sure is no one-solution fit all strategy for user acquisition. A strategy needs to be in-place after identifying who the users of the app are? What is the genre of the game and what is its novelty? How many users do you want to acquire in a day, a week, 10 days etc? What is the true purpose of this game – earn money, brand awareness, marketing a product, a teaser for a something big etc? The most important question would be: What is the budget for user acquisition?

User Retention in Freemium Games and Apps for Mobile and Social

I remember reading this blog some time ago from Flurry: “Mobile Apps: Models, Money and Loyalty” See: http://blog.flurry.com/bid/26376/Mobile-Apps-Models-Money-and-Loyalty

From the blog, one thing immediately noticeable is that “Games” retention has the biggest fall (after lifestyle) during the 30-60 day period as seen in the “Loyalty by Application category list”. (Though this list also includes paid games, but I can safely assume that the pattern would be similar or even amplified if we separate out free to play games)

 Courtesy: http://blog.flurry.com -  “Mobile Apps: Models, Money and Loyalty”