Social & Mobile Game Advertising

It has been ages since I wrote, and now that I have more time on hands, I really though of writing some thing about the things I am currently researching on and what I am aspiring to do.

Advertising!!

I have compiled all my thoughts and ideas through this self-published white paper. This compilation is a result of my experience, and exposure in this field and would agree if someone disagrees with one or more of these thoughts. hence, I have published this under Creative Commons Attribution-Non Commercial-ShareAlike 3.0 Unported License. Please request for the editable copy for your comments or changes. If you have a commercial interest, the whitepaper has my contact details or just leave me a comment below.

SOCIAL & MOBILE GAME ADVERTISING

EXECUTIVE SUMMARY

This report provides a high level overview on the current status of the “use of advertisements in social and mobile games”. While games are one of the fastest-growing advertising platforms in digital media today, there are still some components that need standardization. This report identifies these challenges and further discusses the need to address the growing challenge related to effective audience engagement during the heightened level of interaction that the game platform offers.